Over the past couple of months I’ve been increasing my activity with social media. I started to realise that whilst the platforms were free to use, my time and skill was not and the old adage ‘there’s no such thing as a free lunch’ began to haunt me.
I began to question its value, use and whether it made sense from a business perspective to spend this much time using it. Now I’d fallen into this trap before some years ago, when I was introduced to my first on-line networking platform and found one hour had turned into three – I soon disciplined myself to a strict time limit. Read More