Too many of us have fallen into the habit of giving our product or service away for free thinking and hoping that this would be an effective technique for attracting new customers. If used correctly, then maybe it could work, occasionally.
For many, free doesn’t work because they do not understand how to use this rather complex technique as a way of attracting paying customers.
Instead, many are left with a feeling of despondency and a shattered confidence. If we can’t win a customer by giving it away, how on earth are we going to win a customer when we ask them to pay? Read More