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Exhibitions Archives - Antonio Falco

The Accidental Salesman – on being an Exhibitor

By | Business, The Accidental Salesman | 6 Comments

Selling is not an Accident

Over the past few weeks I’ve visited a couple of exhibitions where clients of mine have been exhibiting.

It always amazes and, in a way, saddens me to see so many exhibitors that have gone to the time, trouble, cost and pain of deciding to exhibit only to waste the opportunity when they get there.

All of a sudden they forget how to speak to people. Some retreat Read More