‘Yeah hi, Antonio I’m just calling to offer you guys free complimentary tickets to ……..’
That was the opening line of a call I received recently. I was being offered tickets to a Sales Conference and they wanted to make sure that I was going to manage to get to this years’ event.
‘Jus’ wan’ed to let you guys have some tickets before they all wen’ it’s on for two days, be great if you could make boff’
I politely declined as I was already engaged.
‘Alright ‘hen buddy, maybe next time’
OK, so anybody that knows me and has read any of my articles will know where this is going.
To begin with, you do not call someone you’ve never met or ever spoken to and begin a conversation in such a colloquial, familiar and quite frankly arrogant fashion. This is not confidence, it’s arrogance and a severe lack of sales skill.
If you are calling someone new, before you start getting familiar, introduce yourself and your company. I had to ask, who they were.
Secondly, don’t be familiar. If you want to use someone’s name, ask them first. It’s not modern or cool or confident to ‘blast’ in thinking it’s OK. It isn’t. it just shows a lack of respect,
As I’ve written before, I blame the company and the management for not doing their job right and just throwing people in to the deep end, concerned only about the number of calls and not the quality.
The trouble is that in business I believe that one of the key rules of business is that you have to deliver the very best, no compromises. The tone, the language and the manner of the call and the approach, just put me off
Worst of all, they were trying to get rid of tickets to a sales conference.